You know the story, or maybe you don’t. You spent a lot of time – days, months, years – belting your head against a brick wall trying to convince others of your fantastic Idea.
Day after day, month after month, year after year you get up in the morning to face the challenge again only to end the day spent with no takers. So you move on, hone your pitch and forget the ones that got away.
Why won’t someone say yes?
Then, when you have all but given up, you get a call “we loved your idea and the amounts discussed and want to proceed.” As you don’t put everyone’s name in your phone you struggle to figure out why this person sounds nothing like anyone you have spoken to in the last week.
Then the penny drops: you pitched to this person a year ago and haven’t heard from them since… Until now.
Some people just need time to come around to your idea. Hold tight and keep banging.